restaurants in the American now,
Korean restaurants can success in the future
-well-being trend!(more and more Americans are interested in Korean foodincreasing number of vegetarian )
-Korean government establish globalization of Korean food policy
-high awareness of other food
(Chinese food,
Japanese food and others.)
-negative images about Korean food(hygienic conditions and atm
of domestic fast-food market.
Too confident of success?
CEO’s Strong Will
1. The recession of Korean market
-Offense is the best defense
Go abroad.
2. Mission: The most delicious chicken
in the world.
Why Chinese Market?
Growing Chinese fast-food market
constant growth rate (20% annually), 200bill yuan(2000), 40% of Restaurant Business
restaurants in California. In the 80’s the population of Asian Americans and Latin Americans was rising and Americans’ interest in healthy diets was increasing as well. This led people to prefer Oriental cuisines which uses abundant amount of vegetables and various recipes to satisfy peoples taste. So many Asian Americans who settled in California adapted Chinese or Japanese style cuisines
Chinese. The types of business that Chinese people are taking parts are so various that the number of Chinese corporates reaches up to 110,000 most of which are merchandise sellers, restaurant business, trading business and so on. Chinese manufacturing companies are about 10,000 in scale and specialized in the fields of machinery, construction, food manufacturing, etc. They also take parts in far
able to choose to create evenly administered. And for dessert you can enjoy Busan specialty foods.
3) Meeting & Convention room
Convention room to consider space and people using the space-efficient design. And offer spacious feeling, meeting room which is the number of people who will apply the various sizes and designs.
Also, Provide food and beverage discounts for conference participants