Successful Case - General Electric
“Jack Welch”
- President of GE
- Genius of Communication
★ Organization without Wall
: Communication between Department, Employee
-> Improving the efficiency of business
(중략)
5) Question
High Persuasive Effect
Rhetorical Question
Interactive Communication
Positive Attitude
-> Take the initiative → Results
communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand Launching
- About 10 China Local Brand Market Share 5%
2001-2002
- Local Brand Market Share up to 14%, 30% in 2002
Ericsson’s Failure
- Market share was decreased
+ Ericsson
1876 - L. M. Ericsson & Co fo
is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can turn out to be a great failure if customers do not empathize with them. In a sense, neuromarketing, dealing with emotions and subconscious of consumers, encompasses virtually all kinds of marketing trends to come in the future.
communal play to Facebook friends on the newsfeed. While possibly functioning as a distraction to non-players, these notifications allow for a form of Gee’s affinity groups to form, although the required action is typically based on cooperative game play rather than increasing knowledge of the game play.
2. Brief Description about SMG and its traits
Initially introduced in 2007, Social Me
I. Introduction
1. The Land Rover
Land Rover now is well-known automotive company, known for the best SUV specialty brand. It has been leading the market for more 60 years suggesting the standard of 4WD(four-wheel drive) in the market. Land Rover's parent company is the Rover group which is the largest auto company in UK. Land Rover has persisted producing 4WD since its first launch in 194