Brand 추진의 필요성을 인식하고 있다. 그러나 지역별 시장 책임자들의 Global Brand의 출범과 Global Marketing의 실효성에 대해 대한 문제제기와 함께 반발이 일어나고 있는 상황이다.
각자의 입장
Natasha Singh (본사 글로벌 마케팅 부사장) 의 Espoir의 Global Brand추진에 대한 구상
- 헐리우드 영화의 지원을 통한
Cosmetics started selling the beauty materials and they have been growed.
- Market business department (core of business)
This Department try to produce its products in every restore. They could grow by the three differentiation strategy. First one is "brand", second "advertising and model" , last "marketing". When every company's have used english brand name, at the time this company,
[2] Interview with Somang cosmetic's employee
Name :
Kim Yeon Hui (김연희)
Position :
Employee in marketing department
Achievement :
Contributed to develop the marketing
strategy of color lotion for men
Q1: By survey about brand awareness that we did, 꽃을 든
남자 is the best. Is there any special reason about that?
Tell me a
brand’s Pricing Strategy in Cosmetic Industry
Cosmetic Industry(화장품산업) – 가격차이가 많이 나는 업계
Prestige brand
설화수, Hera(Amore Pacific)
The History of Whoo, Ohui (LG 생활건강)
Mass brand
Ixa Knox(LG 생활건강)
Prestige brand & Mass brand’s Pricing Strategy in Cosmetic Industry
설화수
원칙적으로 방문판매와 백화
cosmetic brand, The Face Shop can get some competitive advantages by using the technique of LG. With these actions, The Face Shop can construct better relationship with its customers.
Another recommendation which we make to The Face Shop in order to maintain its competitiveness is to build a strong brand image. Currently, as result of survey and FGI which we made said, The Face Shop has failed t