of profit. Therefore, its management control system focuses on ethical management skills, transparent accounting, and fair operation. In addition to this, when it comes to decision making, it does not only take economical principles into account but also social contribution to the members of cooperatives.
Based on this management system, NH has two major parts ofbusiness. First one is distribut
ofbusiness they are doing approximately.
A) Petroleum Business
SK energy started out as Korea’s first oil refiner and has provided stable supplies of petroleum products for more than four decades, helping to drive Korea’s economic development. SK energy’s primary obligation is to supply refined petroleum products to meet domestic demand.
B) Petrochemical Business
The petrochemi
department store to secure
position in the international luxury watch market.
2-1. Characteristics of Industry
Advanced design based on knowledge-based industries
Precision processing and digital electronics technology
convergence industry
Without pollution urban industry
Brand and trendy fashion industry
Sensitive industry in economic fluctuation
department store.
① Social environment ② Market environment ③ Customer management
▪ Consumption polarization due to an economic depression
▪ Growing competition due to advent of various business conditions
▪ Increasing customer needs
▪ Appear of well-being trend ▪ Need of differentiation to strengthen the competitiveness
▪ Need of increasing luxury
of on-line malls try to attract customers with distinctive marketing strategies.
MARKET ANALYSIS: 3C ANALYSIS
1. COMPETITORS
Customers have many alternatives when they buy some products. They can buy through offline shops or online shops. If they buy through online shops, there are open market, individual shopping mall, department store in Internet, and so on. Open market competitors are