업계 관계자는 “빵, 과자 등 시판된 가공 식품이 어린이에게 좋지 않다는 인식이 늘면서 집에서 간식을 직접 만들어 먹이는 가정이 크게 늘고 있다”며, “어린이 전용 식자재 시장 규모가 급속도로 확대될 것으로 전망된다”고 말했다.(헬스코리아 뉴스 2010.1.4) (헬스코리아 뉴스 2010. 1. 4 “아이건강
THE TBWA\KOREA?
1999년 설립
세계 10대 광고대행사TBWA 월드와이드의
한국지사
In-House Agency가
아닌 독립광고대행사
국내시장 진출 3년만에
업계 5위로 급부상
경쟁 프리젠테이션
성공률 65%
기존 광고주와의
재개약율 90%
업계 위치?
Clients?
Disruption
1 붕괴;분열;중단, 단절;혼란
2 분열
1. DMB as the Disrupting Technology
1.Changes in the trend of media industry
Media consumption patterns are slowly but steadily changing the digital home, and wireless connectivity enables similar changes outside the home. Disruptive technologies liberalized content release windows, regulatory changes, and a myriad of factors could dramatically change current trend lines of the customers.
Usually, disruptive technologies are positioned at 2
In case of Pixar and Computer generated animation, we think It’s safe to say they were positioned at 2 at first place.
At first, CG didn’t quite look nice as much as hand drawn animations.
Yet CG’s cost efficiency was unmatched to that of hand drawn animations.
On the other hand, quality of hand drawn animations were already
(1) Poor road conditions
-> Not sensitive about max. speed
(2) Indian consumer
- price-sensitive
- expansion of the middle class
- design
1. Economic growth
-> Consumption Increase
2. Better social infra. (road)
-> Cars substitute bikes
3. Demand for mobility
-> car sales will increase
Tata Swach: disruptive innovation in low-cost water filter market
-Strong Product