2. Country Analysis
칠레인들은 면전에서 ‘노(no)’라고
말하는 것을 꺼리는 경우가 많음.
바이어의 답변이나 결정을 재촉할 경우
오히려 거래성사가능성을 낮추는 역효과
3. Entry Strategy
진입방법 결정시 고려사항
기업요인: 기업자원, 국제경험, 경영방침
제품요인: 서비스 요구수준, 제품
strategies of the foreign cosmetics companies and those of the Korean cosmetics companies in China. We conducted a study on the top 3 foreign cosmetics companies in Chinese cosmetic market-L’Oreal, Procter & Gamble Co and Shiseido-and two Korean cosmetic companies in China which can be the competitor with them- Laneige and Mamonde. After that, we will make some suggestion for Korean cosmetics c
foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste of Korean consumers. Bean Pole invested 3.7billion won for three years facilitating the largest scale fashion database, Samsung Fashion Institute. Here, it provides information regarding fashion such as materials, color, and trend. Also, with surveys on customer satisfaction it produces
MHz , broadcast system building company, has export it’s service to foreign markets such as Eastern Europe, Middle East, and Africa by turnkey solution and its’ strategy was successful
Company: Megahertz Broadcast Systems Ltd [U.K- based]
Industry : Broadcasting system build
Core skill : design, manufacture and installation of TV & Radio broadcast systems (including broadcast and news