1. 컨셉
1. 2-30대 젊은 층을 대상으로 하는 간편한 아침식사 (대학생, 직장인)
2. 사상의학을 접목한 맞춤형 건강식
3. 건강을 챙기는 세련된 웰빙족 (고급스러움)
● Keyword
간편아침식사 + 건강식 + 세련됨
2. 환경분석(Environmental Analysis)
● 거시환경 : 사회 문화적 변화
1. 전통적 아
we used semi-controlled writing. We handed out verb cards and let them write imperative sentences. The verbs were given beforehand, but students had to create the back of sentences.
At the second activity, students did free writing. We let them write commercial copy that they want to make. Within low-level students, we handed out some keyword cards and let them choose a group of cards
keywords of the year in fashion market are gapitalism(gap+capitalism) of consumption, convergence & collaboration, diversification of the global fashion landing, evolution of the fashion distribution, arrival of the new consumer, etc.
It is expected that gapitalism of consumption will give rise to a storm of discriminative consumption of luxuries and rational consumption of low price products
keywords, influx/purchase scenario, and many other data. It also manages and provides various measuring indexes using packet sniffing, script way, and server log way. Since these kinds of information are so volatile and extensive that costs a lot to deal with, G market outsourced and uses data analysis software.
Using this data analysis from the “Wiselog” program, G market can provide the s
words, the Korean pubs are almost same as the ‘hof’ in Korea, so they have no characteristics. Therefore, we could devise this business in terms of new rising customer’s demands in the related industries and customer’s utility and our specialization.
b. Competitive analysis
One of the most key rivals is the baseball parks in Korea, It’s because they really offer the exactly same produ