Korean silent film
Nationalism and Colonialism
- Nationalism: Na Woon-hyu, Arirang(아리랑,1926) – 1st Korean masterpiece
- Triggered productions by young generation: Under heavy censorship by Japan
- Nationalistic film form: character, theme, narrative, style
- Maverick brought heyday inKorean cinema: ended with Na’s death in 1937
- Filmmakers, Actors flew to Shanghai
in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensation
Executing localization strategy that china E-Mart is just Chinese company.
D. Distribution strategy: Corresponding strategy of Shanghai E-Mart according to the limitation of entering into Chinese distribution market.
10. Comparison of the strategy expanding
in 1964. In 1990, the Company turned to international markets by establishing its first overseas subsidiary in France, followed by establishing its Shanghai and Chartres plants in 2002 and 2004, respectively.
In 2010, AMOREPACIFIC's sales reached KRW 2,000,000,000,000, with operating profit of KRW 340,000,000,000 and net earnings of KRW 285,000,000,000. The Company maintains its number one pla
In sight of global cosmetic market, market growth of Europe and North America was decreased. But, emerging market (Brazil, China, etc.) kept high growth rate.
→ Therefore, it makes to focus on emerging market.
Global Cosmetic Market.
The scale of global cosmetic market was 242.2 billion US Dollars in 2010. It has been increased more than 3% every years since 2001.
Global Cosmetic Marke
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under