perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen the solidatry between the HIV/AIDS infected and the non infected. The message was delivered through newspapers, magazines, TV, radio and other sources of media and its
perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small
1. Getting Started
Around the early 1990's, imported automobiles were difficult to spot in Korea parked around the bustling streets of big cities. These were the automobiles one could only dream of riding in, which gave a unique look and flavour one would only desire to taste. Now, after ten years, these automobiles can be seen quite frequently, and out of the imported automobiles the one t
Korean Chocolate Market Dynamics
Market - Korean chocolate market size is about three-hundred billion won, moving up and down from year to year change. In 2007, Korean chocolate market was at its peak, recording three-hundred forty billion won in market size, increasing more than 10% compared to 2006. It was the ‘Dark chocolate boom’ which led the market expansion. Media spotlighted the ef
1. Introduction
In recent years, as a social networking service(SNS)such as Twitterand Facebook emerges one ofthe fast growing areas, communication has become the conversation issue among companies. A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections (Wikipedia).