Ⅲ Success in Korea
There are several crucial barriers for Xperia PLAY to achieve success in Korean market.
1. Legal barriers _ Game Shut Down System
On 20 April, 2011, Game Shut Down System was approved by bill judge committee of Korea. The Game Shut Down system is to prohibit adolescent from playing on-line game from midnight to 6 a.m. of the next day, and its object is to reduce inte
Company name
: TLP Korean (Talk Learn Play Korean)
Meaning of company name
: show that the process of online learning can be more effective and fun comparing to traditional way of studying in class
Our Business
- Korean language online coaching program.
- Revenue model: mix subscription and advertising.
중략
Section2. TLP’s Service
2) Online conversations
with nat
Korean Film in relation with Japanese Rules: Limitations
- The Border(국경, 1923, by Won San-man): First Korean complete feature film
- The Vow Made Below the Moon(월하의 맹세, 1923, by Yoon Back-nam)
- Story of Chun-hyang, Story of Jang-hwa and Hong-ryeon
- Park Seung-pil(Dansungsa Theater): first in-house film production
- Chosun Kinema(1924, Busan), Yoon Baek-nam Production(19
The Korean consumers prefer to have a SIMPLE and QUICK process
2. Collectivism plays an important role in Korean society
3. The Korean companies are on rising tendency at
foreign countries. -Lots of OVERSEA BRANCHES
4. Every consumer prefers to buy cheap product than expensive product.
5. Korean consumers show sensitive reaction to pe
Characteristics of Korean housewives
Sacrifices herself to her kids and husband
Korean household Affected by confusious
There is atmosphere husband looks down on his wife within household
Why were they into the soap opera?
cultural isolation
- They had to spend time on taking care of their children and husband. They can barely get the opportunity to go to museum or watch plays.
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