I-2. Company Analysis
1. Auction founded in 1996. ((주)일사랑정보)
Auction started business in 1998
changed the brand name to "Auction" in 1999.
2. Auction took 80% of total market share.
3. However, after the launching of G-Market, Auction's
market share decreased.
→ In 2006, Auction was deprived of No.1 position.
I-3. Comp
the survey, which was done with 189 correspondents, 174 ofthem are in age range of 19-29 years old, while 9 out ofthe 189 correspondents are in age range of 31-30 years old. Moreover, 2 correspondents were in age range of 40-49 and 3 correspondents were inthe age range of 50-59 years old. However, there was 1 correspondent that did not fill inthe age range, therefore there is one missing syst
market can provide the service that meets the customer needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source to CRM. This procedure will explained inthe following parts.
3.2 ISP& ESCROW&SSL
To ensure the security of E-commerce, G market provides some security program for transaction. Thisis represented by ISP, E
Status/ position of G-marketinthemarket
Established 2000
Less than 1% over theauction fees
Starting with Lee hyo re star shop, star marketing was created
Various items
Began in April 1998 as Korea's first professional online auction site
The major income is transaction fee structure.
Cheap price
SK telecom open market created by the propaganda techniques used
OK cash ba
in fierce competition for the attention of potential buyers. E-tailers are finding that it takes enormous marketing expenditures to set themselves out from the crowd, inspire Web shoppers to visit their sites, and then get them to actually make a purchase.
Many e-tailers, in fact, are averaging more than $100 to acquire a new customer, and some are spending upwards of $500. If a merchant is sel