The motive of customer product
- Why do we have to select the hotel market ?
We keep an eye on the successful case of Ritz’s No.1 service rank of the Hotel Business.
‘Service’ is very important product in this area and biz.
We analyze the market in terms of hypothetic
situation that Ritz’s positioning to the Korean Hotel market !
2. Let’s identify all the majo
market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai department store service
- Providing VVIP customers who visit the store with fashion advice servi
1장. 선진국의 무역정책
1. 미국의 무역정책
(1) 제2차세계대전 이후 1960년대까지 - 자유무역의 추진
1) 미국은 제2차세계대전 이후 출범한 GATT를 중심으로 다각적인 무역체제의 형성과 발전을 위하여 노력하면서 세계무역의 자유화를 적극 추진하였다.
2) 특히 미국은 GATT가 출범한 이후 케네디라
Key Value
- Always put customers first
- View beer as a way of expressing one’s individuality
- Try to create appropriate social, emotional environment for drinking beer Presently rank in No 1 brand in many regions
Carlsberg
- World’s fourth largest brewery group
-Competing markets: 3 areas Northern & Western Europe / Eastern Europe / Asia
- Carlsberg beer portfolio contain