service.
ServiceHighlights
“Enjoy your morning coffee delivered directly by Starbucks”
Morning Coffee Delivery Service
For the orders made by 3:00 am the day before
Delivered by 6:00~8:00am (depending on district)
Ordering method: mobile app, website & in person
Payment method: Starbucks card
Delivered by a coffee truck
“Want something special for breakfast?”
services by allowing them to use their cell phones to make purchases. With NFC, consumers can pay their bus fare, buy a plane ticket or make an ATM/credit card purchase simply by holding their cell phones near wireless terminals.
Combined with Google Inc.’s continued efforts to promote mobile payment technology in Android smart phones, the changes in the Isis initiative have spurred an upgrade
People poured and drank coffee with a kettle.
Various brands of coffee shops appeared.
Must provide a special coffee.
A chance to experience a variety of taste and flavor in public tastings.
Principle to be consumed within 7 days.
3. Internal Analysis
Mobile industry is evolving from 3G to LTE
Need services for LTE users which is differentiated from 3G services
“롱텀에볼루션(LTE)시대를 맞아 데이터가 동영상 위주로 바뀌는 등 2016년 모바일 비디오가 트래픽 70% 이상 차지할 것을 대비해 더욱 빠르고 강력한 네트워크를 구축할 것이다.
- 표현명, KT사장
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미국에서도 충분히 수용되어 성공할 가능성이 있다고 생각됩니다. 미국의 스마트폰 이용자는 2012년 기준으로 1억 5천만여명에 이르며(약 50%) M-상거래의 성장세도 우리나라나 일본에 비해 낮기는 하지만 꾸준히 커져가고 있다고 합니다. 이러한 인구통계학적 성공 가능성이 있고 또 미국에서 실시한 연