Ⅲ Success in Korea
There are several crucial barriers for Xperia PLAY to achieve success in Korean market.
1. Legal barriers _ Game Shut Down System
On 20 April, 2011, Game Shut Down System was approved by bill judge committee of Korea. The Game Shut Down system is to prohibit adolescent from playing on-line game from midnight to 6 a.m. of the next day, and its object is to reduce inte
(1)-1. Drug pricing system and drug market characteristics
The drug repayment price in health insurance is determined by the Japanese ministry of labor welfare.
The labor welfare ministry periodically investigates market price of pro drug products in order to include the actual-trading price into the drug pricing method.
The insurance drug pricing system of Japan
system. Which strategy better in long term view of brand equity ?
Q4. Korean consumer are familiar with A/S system. However, Apple provides Refurbish system to their customers, instead of A/S. Refurbish System is higher price and is not oriented Korean A/S system.
Does the Refurbish System affect brand equity negatively for Korean consumer? Do you think Apple change their Refurbish system i
their profits
through negative rebate
Drug Policy
Reimbursement System of the Average Actual Price
- Hospitals or pharmacy deliver the pressure to lower
the supply price for getting the arbitrage
in downward trend of drug pricing
- Drug prices are adjusting with the way of
continuing decreases in price levels and
enticing people to purchase medicines at low cost