Chapter 1 Introduction
Our group's presentation is about the Hofstede's Cultural Dimension Theory. As we covered from the class, there are 5 cultural dimension in his theory;
1. Power Distance
2. Uncertainty Avoidance
3. Individualism vs. Collectiveism
4. Masculinity vs. Femininity
5. Long-term Orientation
However, major concerns have been expressed that Hofstede theory is almost forty yea
Nintendo’s History
• Nintendo, Japanese for “Leave Luck to Heaven” was
founded in Kyoto, Japan in 1889.
• Founded as card game maker
- Remained solely a card game maker until 1956
• Acquired first rights to distribute video game console
from Magnavox in 1974.
• 1986 debut of Nintendo Entertainment System (NES)
• Nintendo Entertainment
Ⅰ. About CS Entertainment
CS Entertainment is South Korea’s leading entertainment company. For over ten years, CS has been active in music production as well as the recruitment, training, and management of new artists. CS Expertly develops new models for its unique business system, constantly working domestic and international markets
Ⅱ. Stakeholder Typology
There is CS Entertainmen
New Economic Policy was launched by Prime Minister Tun Abdul Razak, trying to increase the share of the economy held by the bumiputra. The country has since maintained a delicate ethno-political balance, with a system of government that has attempted to combine overall economic development with political and economic policies that promote equitable participation of all races.
Under Mahathir bi
3. Comprehension
Although Girls’ Generation‘s credibility is reduced because they are overexposed to consumers, the commercial is not boring. Repetition of a commercial helps consumers feel friendliness toward it. However, if it is too overly exposed over and over again, consumers become fed up with the commercial and their attitude toward the brand also becomes negative. Once the negative a