Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizin
new type of companies change the price and shopping environment to increase consumer welfare and enhance the efficiency of the domestic marketing industry. In addition it brings the activate consumption by meeting the change of the consumer's shopping needs. and in recent years by opening stores in China and abroad of the domestic retail industry, Big-Marts expand overseas markets to secure its r
Mart Korea Co., Ltd. which marked the opening of the 100th store. E-Mart is Korea's "first" and No. 1 discount store with 136 stores in Korea and 28 stores in China (as of October, 2011). With the spin-off from Shinsegae Department Store in May 2011, E-Mart announced the spirit of E-Mart called the “E-Mart Way” and its new vision of becoming a comprehensive global retail expert. In order to r
by low-wage
- Made a bad image by low price firm
2) Lost advantage of integrated distribution system
- Hard to run business in small space like Korea
Provide quickly services and products that suit Korean behavior and consciousness of consumption
Get rid of big boxes and run discount stores
Understand Korean nature
Meet consumer tastes and
(fresh)food products in Korea