structure is changing. Those who are focused on penetrating the niche market are promoting low-price marketing strategies to lure new customers.
- On the other hand, the competition among suppliers is quite low. This is because it is mainly dominated by Boeing and Airbus and it is unlikely that suppliers will also compete with providing flight services, instead of building the airplanes.
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food