소개글
아모레 퍼시픽의 글로벌 진출 전략(영문)에 대한 자료입니다.
목차
1.AMORE PACIFIC
2.Differentiation Strategies : Domestic
Prestige Channel Source
Mass Cosmetics Line
3.Differentiation Strategies : Global
Current World Cosmetic Market
Competitor Analysis: LG H&H
4.Proposal for Global Strategies
Penetration into Chinese Market
본문내용
Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food