other’s reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For M
Perceived Risk
- Associated with the
Product category
Product Specific Risk
Will the product perform as I expect?
→ Delivering the required benefit
Am I doing the right thing?
→ Improving Self-image
Can the product hurt me?
→Affecting Health and LifeCan I afford the purchase?
→Providing value for money
What will my peers think?
→Result in Responses from others
How much
☞ 1에서 12블록까지 매력도와 확률를 비교 분석한 결과 매력도는
9블록에서 Y20이가 가장 높은 수치이며, 확률은 X15가 가장 높은
수치.
☞ 하지만 1에서 12블록까지 매력도와 확률에서 공통적으로 높은
수치를 갖고 있는 것은 Y20이므로 매력도와 확률 측면에서는
"Y20"이 유리.
I have previously said, according to attribution theory we attempt to determine whether an individual behavior was internally or externally caused. That determination depends on three factors : Consensus, Distinctiveness and Consistency.
In organization these factors are compared with each different thing. It applies distinctiveness to task, consensus to other members and consistency to time.
people think Healer is not necessary. Because they are heels not uncomfortable
H. Competition &Defence Strategy
1) Competition
- Sneakers company (Sneakers make feet comfortable)
- Furniture company (Opportunity to sit on a chair is decreased)
- Many other shoes company
2) Defense strategy
- Register patent for our production method
- Provide complete after service