Key Principles
PR requires ethical decisions.
PR have an obligation to act ethically.
PR have an obligation to help their employer act ethically.
Societal, sector, organizational,and personal standards help resolve ethical dilemmas.
한국 PR 협회윤리강령은 모든 PR 실무자들에 대한 윤리적 행위에 대한 가이드라인을 제공한다.
Ethical Influences on Public
RESEARCH – TARGET PUBLICS
TARGET 20~30S
SENSITIVE ABOUT RECENT ISSUE
SMART PHONE & INTERNET USER
MESSENGER APPLICATION USER
OFFICE WORKER & STUDENT
RESEARCH
10~50S
WHY THE PUBLIC
DOES NOT USE ChatON?
FRECUENCY OF USING MESSENGER APP
WHAT APP DO THEY USE?
DO YOU KNOW ChatON?
DO YOU USE ChatON?
public sector to produce.
② No other procedure is consistent with the principle of democracy.
③ Too much corruption to trust the determination of public value to political processes.
④ The political process is principled one that accepts the proper limits of governmental action or meets some minimal standards of fairness.
⑤ They would prefer some more objective ways o
Principles of TOD design
1)Keeping levels of high-density public transportation services that can be provided
2)placing Station Residential, commercial, workplace, public facilities such as parks
within Walking Distance
3) configuring pedestrian-friendly street network
4) mixed arranging housing of type, density, cost
5) providing Quality of the natural environment and open space
6)
public reform
IMF (Korea)
introduction of market principles - competition
applying private sector management methods to the public sector
it emphasizes the organization's mission, goals and manager's responsibilities
result oriented government - funding outcomes, not inputs
professional management, measures of performance
meeting the needs of the customer, not the burea