The largest provider in Korea
Market share : 50.6%
(million customers)
7,000 base stations and covers
High brand quality, differentiation
Business system
SKMS (General management system)
development of all member's capabilities → active factors
Development system
based by achievement andleadership quality
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Problemanalysis ①
Emphas
the order. Especially, they are a lot of interest in their children's education, financial technology. And use the proportion of weeks were 70% it seemed higher. Finally, 50 to 60 single retirees, primary called families and friends. they are a lot of interest in health and economic problems, andthe weekly proportion tothe level of 60% appeared.
1.4 Developing Segment Marketing
Above as c
and late 20's-30's market is already close to saturation. So the weakness of early 20's market in the future to maintain market-direction has been pointed out as a very dangerous problem. To solve these problems, SK Telecom designate 'Twenties 011 TTL' to attract the 20's customer. so SK Telecom began to increase rapidly young customer and target customer base has become implementation of custome
the second largest corporation in South Korea after Samsung Corporation. LG Electronics was founded in 1958 at Seoul, South Korea. LG Group was a merger of two Korean companies; Lucky and GoldStar.
LG Company’s strategy for gaining market share is two-fold: fast innovation and fast growth. The company’s core competencies of product leadership, market leadership and people leadership help to
the results of team project is used to help the manager in charge of the division to which a newcomer will be put to understand him/her.
2) Details
Session 1: I Love SKT
In the session 1, SKT focuses on overall understanding of IT industry, SKT’s
history and basic management knowledge such as problem-solving. First of all,
new comers learn a large amount of knowledge such a