THE TARGET AUDIENCE
우리가 소비자에게 해줄 수 있는 가장 중요한 무엇?
‘it’ = 최신 트렌드를 선도하는
제일 잘 나가는 아이템
트렌드와 자신의 개성을 it SENS를 통해 표현할 수 있다.
Substantiation For the Proposition
2007년 국내 노트북 시장 점유율 34.1%
다양한 색상과 고급스러운 문양이 들어간
What is this Advertising intended to Achieve?
별도의 조리가 필요 없이 먹을 수 있는 '생식두부'
밥 한 공기의 1/3 수준인 90kcal
간편하게 식사 대용 기호
오리엔탈 소스나 참깨소스 등과 디핑해 섭취 가능
STORYBOARD- A안
여자가 종이에 그림을 그리고 있다 . (연필소리와 함께 경쾌한 노래나 잔잔한 노래)
IT Infrastructure
2.1. Web 2.0
Web 2.0 is a new paradigm in web system. Itbriefly indicates user-centered internet environment, which is anybody who uses the internet can produce and share the data easily.
KT uses the web2.0 in IT solution. There are several components that compose the web 2.0 in KT’s E-learning. They are UCC(User Created Contents), Blog and Community.
Because web 2.0 is
and Weakness of IT Infrastructure
2.1. Web 2.0
Web 2.0 is a new paradigm in web system. Itbriefly indicates user-centered internet environment, which is anybody who uses the internet can produce and share the data easily.
KT uses the web2.0 in IT solution. There are several components that compose the web 2.0 in KT’s E-learning. They are UCC(User Created Contents), Blog
The concept of 일품진로 is luxury. So they used 100% rice and made by hand.
-진로골드
진로골드 is original Jinro soju. So over than 50’s customers prefer it than other sojus. In short, this segment market, customer loyalty is higher than other market.
< Position in the market>
According to pictures, Jinro market shares take half of the market share. Jinro is a head co