influence of several developed countries including the United States, which are major stakeholders of the IMF.
Another issue with the IMF’s politics is that the exercise of voting power or the core functions such as crisis solution, exchange rate management and financial policy coordination within the IMF have been designed to perpetuate the dominance of a few industrial countries, specifical
여론은 조직의 성패를 결정하는 심리학적 환경을 마련해 준다(Cutlip & Center, 1952).
PR 실무자는 여론이 어떻게 형성되고 변화하는가를 실용적 관점에서 숙지하여야 한다.
여론은 PR 활동의 원인이자 효과이다.
경영자의 의사결정에 영향을 미친다.
대다수의 PR 프로그램은 언론을 여론에 영향을 미치는
Third-person effect (3PE)
Davison (1983)
People tend to overestimate effects of media on others while underestimating effects on themselves.
“It’s greatest impact will not be on “me” or “you”, but on them—the third-persons.”
3PE Components
Perceptual Component
People assume that communications influence others more than the self (3PP)
Behavioral Component
Peo
of IgE which has blocking capacity inhibiting binding between allergen and IgE on mast cells and basophils.
Immune response to allergen
Immune response influenced by several factors
Genetic susceptibility
The nature of antigen which initiates the disease
Challenge with infections and bacteria
With complex stimulation, naive T-cells are activated by APC and differentiate into Th1, Th2, Th17, Th19
1.2. 페이터의 상대주의 예술론과 과학적 사고방식
페이터 논문의 서문과 결론에 눈에 띄는 특징 중 하나는 페이터가 종종 과학적 용어들, 내지는 과학적 저술에 쓰일 법한 표현들을 사용한다는 점이다. 가령 ‘formula’, ‘receptacles’, ‘primary data’ 그리고 ‘susceptibility’와 같은 용어들은 주로 과학