Third-person effect (3PE)
Davison (1983)
People tend to overestimate effects of media onothers while underestimating effects onthemselves.
“It’s greatest impact will not be on “me” or “you”, but onthem—the third-persons.”
3PE Components
Perceptual Component
People assume that communications influence others more thanthe self (3PP)
Behavioral Component
Peo
and apply their responses directly totheir marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them. Lastly,
and LG chemical, intothe parent company.
Changing the system tothe parent company has several advantages. The parent company LG is responsible for financing and LG electronics makes efforts to increase its value and concentrates on its own business. In this system, the owner only suggests general ways to go andthe independence of CEO’s management is guaranteed. Therefore, LGE can be manage
to help their employer act ethically.
Societal, sector, organizational,and personal standards help resolve ethical dilemmas.
한국 PR 협회윤리강령은 모든 PR 실무자들에 대한 윤리적 행위에 대한 가이드라인을 제공한다.
Ethical Influences on Public Relations
Focusing right and wrong rather than legal and illegal
Ethics are the standard of behavior - soci
to occur in France. The directionof political ideas onthe French is different from those of England. The England was concerned about political liberty and political things. Ontheother hand, the French thrust was mainly social and emphasized the civil liberty. The French emphasis was primarily social concerns. So they thought that the interests of society were more important than those of indi