1. 상황적 영향력의 의의
소비환경이 포함하고 있는 소비자의 상황적 요인은 행동의 이면에 숨은 일관된 의사결정흐름에 상당한 영향력을 행사할 수 있다. 소비자들은 현실적으로 동일한 제품이라도 구매상황이나 소비상황에 따라 전혀 다른 의사결정과정이나 형태를 취하고 있다. 가족끼리 마시기
*’Nano’ means….
Nanometer: one billionth of a meter
Nano-: prefix comes from the Greek word for ‘dwarf’
Chemical, physical, and biological properties that differ from those of their larger, or bulk counterparts
Nanotechnology: The National Nanotechnology Initiative(NNI)-> the science of materials and phenomena in the range of 1 to 100nm in diameter
*Features of ‘nanoparticles
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with friends)- most people go to cinema, if you didn’t watch the masterchef, but everybody at your work (next day) talk about it, you are not thinking that you are involved in them. Every day in your life is full of the entertainment. You start your day with a workout at the gym, you catch a glimpse of
2. Directive 지배적
-Jackie hornby, an existential therapist, describes van Deurzen’s challenges as ‘very directive’ and writes that she does seems surprisingly anxious to teach this client something’
-Laura, one of her client, said ‘I felt an ideology was being conveyed to me’
3. Limited range of outlooks
-tend to promote an existential outlook on life over and above such a