the goods from manufacturer in the cheapest price and supplying to a consumer who uses them.
Shinsegae is composed of Shinsegae department store, E-mart, Shinsegae-mart and so on. And there are several competitors with Shinsegae. They are Hyundai Department Store, Lotte shopping, GS Home shopping, CJ Home shopping and so on.
b. Evaluate the performance of Shinsegae
1) Analysis
Ⅰ. Introduction
1. Trend The Recent Trend within the Distribution Industries
1) Strengthened attempts of to achieve multiple changes by the business
• Increase of new attempts by the business: Multi-complex shopping stores directed by thedepartment stores, storage markets oriented around the major supermarkets, stores specialized in stores, furniture, stationaries, shoes, etc
2)
2-2. PRESENT NORDSTROM DEPARTMENT STORE
• Operates 112 full-line department store
• 68 Nordstrom Rack clearance store
• Nordstrom plans to open approximately 50 stores within the next 10 years and has already publicly announced 26 store openings through 2012
• Today, Nordstrom has grown from one downtown Seattle shoe store into a
nationwide fashion specialty chain wi
the Korean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupying 2% of world economy. Korea’s luxury goods market is composed of department stores, brand outlets, and duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3-3. 4P Strategy
2) Place
(2) When they began entering chinese market, they operated 'test shop' to understand the market situation.
(3) As a result, they knew they should enter department stores or shopping centers than road shops. Because Chinese women prefer shopping at thedepartment