McDonald's Denmark opened the world's first HFC2(hydrofluorocarbon)-free restaurant in Denmark
1-2. Vision and Mission Statement
Mission Statement
McDonald’s has a unique company culture which became a model in food industry. The most distinguishing feature of McDonald’s from other restaurants is the attitude of performing the mission. McDonald’s perform their values in practice.
wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking(tagging). By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media
of rational action technique that can be used to analyze strategic issues.
Firms such as McDonald’s typically sell franchises to local individuals, but often have to first prepare an infrastructure in foreign locations in order to provide their foreign businesses with the quality and types of inputs needed before they establish their local outlets (Vignali, 2001). A competitive strategy is ab
ability to manufacture many identical goods at once - ex) breakfast cereals, soft drinks
Intermittent process
A production process that uses short production runs to make batches of different products
ex) machines are shut down to make diff. products
- print shop (varies in quantity, typeof printing process,
binding, color of ink, typeof paper)
성공사례 그리고 KFC의 국내 상황을 중심으로 조사하여, KFC KOREA가 앞으로 나아가야 할 방향을 제시해 보고자 한다.
2. History
- About KFC Corp.
Products & Services : Chicken
Number of Locations : 16,853 (전 세계)
Founded: 1930
Began Franchising: 1952
Typeof Franchising
- past : product franchising
- now : business format franchising