This is urban marketing company.
Seoul city invest with the private company on February, 2008
Goal of Seoul Tourism Marketing
Improve about asset value and secure the competitiveness of culture and tourism
Expansion of green on street
Improve growth
Development of the street trees.
It make pleasant walking environment and cityscape.
create a green space
reduce the street an
expansion.
In this report we analyze AMOREPACIFIC and give a brief company overview. After that, we suggest the background which motivated it to expand abroad and show the challenges to global market. Also, our case study includes AMOREPACIFIC’s entrance to foreign cosmetics markets which are France, China and US. Finally, we propose an ideal business strategy for AMOREPACIFIC’s successful
* Opening Example – ‘Edie Banks and Malcolm Rogers’
Edie Banks(이하 에디)와 Malcolm Rogers(이하 말콤)은 Urban 대학교에서 같은 철학 수업을 듣는다. 지난 3개월 동안 매주 월요일과 수요일 그리고 금요일에 서로를 봐왔음에도 불구하고, 오늘까지 그들은 한번도 말해본 적이 없다. 말콤은 에디가 매력적이어서 마
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
D. Discussion of Key Problems
Problem statement #1Lack of communication
#1-1 Contradiction between inflexible hierarchy and team system
One of the most important problems of LotteWorld is Contradiction between inflexible hierarchy and various teams, the problem of structure. LotteWorld is a kind of multi entertainment companies which offers various products and services to stimulate and satisf