Morphology
Morphology is the study of word formation. (p.79)
‘morphe’ = to form (Greek)
Morphology → the structure of words
Syntax → the structure of sentences
Issues in Morphology
(1) Boldest can be divided into two parts (i.e., bold
+est), each of which has a meaning: bold cannot.
☞ Morphemes
(2) The word boy has a meaning in and of itself, the
process is drying. There are about 19,000bbls go through the process (average 75bbls * 243 trucks). Among them, 13,330bbls are wet berries (70% of total processed berries), which should go through drying process. However, the capacity of drying is only 600bbls per hour, the lowest capacity in the process. In other words we need 22.2hr to process all the berries (13,330/600 = 22.2). But, the regul
음운현상 (Phonological Processes)
When morphemes are combined to form words, the segments of neighboring morphemes become juxtaposed and sometimes undergo change. Consider the morphologically related forms electri[c], electri[ca]l, electri[ci]ty, and fanati[c], fanati[ca]l, fanati[ci]sm. Here the final k of electric and fanatic becomes s before a morpheme beginning with i. Changes also occ
Word-of-mouth communication(구전의사전달)은 메시지를 전파(확산)하는데 있어서 중요한 촉매(觸媒)임
- 커뮤니케이션은 言語的(verbal), 非言語的(nonverbal), 또는 둘의 혼합(combination of both)으로 행해짐
- TV의 상업광고(CM : commercial)는 시청자에게 의미를 전달하기 위해서 視覺(장면:sight)과 청각
Processing)
평가되지 않은 단순한 기록인 자료(Data)를 일정한 처리 과정을 거쳐 평가된 의미를 갖는 기록인 정보(Information)를 산출한다. (자료 -> 자료 처리 -> 정보)
첫째, 자료 처리 주체가 과거에는 인간이었으나, 현재에는 빠른 처리 속도 정확성(Accuracy)과 신뢰성(Reliability), 효율적인 자료 관리 등의 특