is without doubt the biggest company intheindustry. BurgerKingis following McDonalds intheindustry. As these two companies are number one and two intheindustry. It might seem that everything is going well inthese two companies, and that there are no problems ahead ofthese companies. However, along with McDonalds andBurgerKing, fast-food chains are having a hard time due to a ‘well-b
of 20.7
Trend of decreasing as year passes
Chipotle Mexican Grill’s (CMG) A/R turnover ratio continually increasing:10~20times higher than industry average.
CMG’s current asset’s 42% andtotal asset’s 25% = cash very high level of cash compare to others
Example) Domino’s Pizza has the closest A/R turnover ratiototheindustry average, only 9% oftotal is cash an
1. Introduction ofthe entire project
We are going to analysis fast food industry. And we choose two companies. That isMcdonald’s and Yum!.
Mcdonald’s isthe biggest food company inthe world and Yum isthe major restaurants company which has many brands such as Taco bell and Pizza hut.
In this project we are going to focus on what isthe difference between worldwide compan
소형화 다점포 전략
치폴레 매출은 작년에 비해 약 10.5%나 상승한 비약적인 성장을 기록하고, 현재 점포수를 1700개에서 4000개 이상으로 늘릴 예정에 있다. 치폴레는 높은 임대료와 테이크 아웃 선호 등을 감안해서 점포 사이즈는 줄이고 테이크 아웃을 중심으로 한 점포를 확대할 전략을 내세우고 있다.