Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food
Ⅱ. Main Subject
1. Foreign Markets; India
India, conventional long name Republic of India is a state located in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world.
The Indian economy is the world's tenth largest economy by nominal GDP and fourth largest economy by pu
cosmetic – Lush >
Lush is a cosmetic brand selling fresh handmade cosmetic. Their main motto is ‘Go naked now’. Most of their marketing motto is eco-friendly consumer. Those followings are representative eco-friendly marketing motto.
A. Fresh, organic fruit and vegetable: We specialize in making highly effective 100% vegetarian products for bath, hair and body that are loaded with
1.2.4 Formation of Somang management
- Beauty Department
Beauty Department have contributed to Somang cosmetics' growth from when the company established to now. In the early days, Somang Cosmetics started selling the beauty materials and they have been growed.
- Market business department (core of business)
This Department try to produce its products in every restore. They c