3.1. Government efforts : Yearly issuance of 'Pinkbook', a health communication guide
This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, on
government to a recipient organization or an individual. More, specifically, they are a gift that has the aim of either stimulating or supporting some sort of service or activity by the recipient, whether it be anew activity or an ongoing one. Thru this device, government participates in the provision of a service, while leaving to anther entity the task of actual performance. Responsibility for
Problems 1.
Dogmatic and Powerful Executives
In 2002, government privatized
a public enterprise of KT.
Although KT was privatized for change,
KT’s overall culture had vestiges of public enterprise yet.
There were lots of request for executive appointment and also they often employ people through the nepotism.
These problems cut off communication between executives and employees.
government enthusiastically built IT-infra structure as a preparation of a New economy. It makes new business like a Internet portal. At the beginnings, so many small companies were flooded in a market, but now few big companies leading a market.
In these days, 3companys are compete for the leader of a internet portal industry.
(Community and personalizing based portal Daum, Game and searching
1. 행정이란
1) 행정의 개념 규정
행정의 개념 규정은 어느 사회과학분야와 마찬가지로 난해한 점이 많다. 이는 행정의 한계가 명확하지 않은 점과 행정의 범위와 내용이 시대적으로 변천, 확대되는 것을 들 수 있겠다. 더구나 현대처럼 다원화되고 복잡해진 구조 속에서는 국민에게 원활한 서비스 제