creativity' tends to be considered the most important value among the job competency. Consequently, the corporate education is changing to satisfy this trend.
In Korea, SKT FMI(Future Management Institute) is the most leading in the corporate education. Generally, many corporations are outsourcing job education programs. However, SKT FMI develops them without other's help. It's the strongest poi
20세기 초 위대한 리더(great man)에 관한 이론은 특성이론(trait theories)로 발전되었다.
Trait : 한 개인의 능력, 동기 또는 행동의 패턴을 포함하는 일반적인 특성을 지칭한다.
20세기 중반까지 Trait 이론들은 리더는 다른 사람들과 구분되는 특성이 있다고 주장해 왔다.
20세기 중반 Ralph stogdill 이 그때까지
Design, Fast Production, and Saving costs
Strategies
Growth strategy – Concentration
Company is still growing and selling single item
Competitive strategy – Different
‘Storytelling’ strategy
Core Competencies :
New Trend
Before –
Consumers recognized socks as consummer goods.
Now –
Consumers have begun to recognize socks as fashion items.
abilities
Siemens promotes lifetime education. In 2011, Siemens invests 250 million Euro for employee education. Siemens respects diversity in order to creativity and local market power. Siemens puts emphasis on integrity. Siemens proposes direction such as world economy solution- urbanization, population growth, climate change- and runs diverse mentoring programs for providing career chances.
Advertising Plan outline
I. Situation Analysis
① about a company
AMORE PACIFIC started their business as the name of ‘태평양 화학 공업사’. They were the first pioneer who succeed international trade by launching the brand ‘oska’. The company are making cosmetics , medicines, house hold items such as shampoo or toothpaste. Among these departments, 80% of their sales come fr