consumer's needs and values perfectly in each advertisements. Thus, the message it wants to present under 'It SENS' slogan is :
The laptop computer which has everything, Perfect laptop computer SENS ! This result is based on our analysis of creative strategies of SENS advertisements. The messages of all advertisements which are dealt in this report are entirely our thoughts like we mentioned
fashion landing, evolution of the fashion distribution, arrival of the new consumer, etc.
It is expected that gapitalism of consumption will give rise to a storm of discriminative consumption of luxuries and rational consumption of low price products and convergence &collaboration will bring about disruption of the industry border, hybrid business, and area expansion of creative director.
It i
Consumers must feel that the choice they make at The Coffee Bean & Tea Leaf is relevant to making good and beneficial decisions in their lives.
• Many choose to drink coffee and related products because the coffee culture today, especially in Korea, is now highly developed with many demanding convenience.
• Can promote that tea products are ultimately a good-tasting and beneficial
consumption power, and after the introduction of a five-day week , many people are concern more about leisure time, health and beauty, so there is an ample hope for success.
Consequently, new kinds of cafe industry are expected to establish because of a demand for market like well-being trend, consumer wants, and product differentiation. Existence of o'sulloc tea house gave an exclamation of
Definition of ‘Creative Consumer’
Create the products they want for themselves
or Create added value about the products,
Not passive, in an Active Role
Creator : DIY
TeenieWeenie
‘Design Your Own Eco-bag’
Including TeenieWeenie character and logo
- Topic about protection of the environment