CRM 개념의 확장과 더불어 Relationship의 제반 특성도 변하고 있음
? 기존의 고객을 대응하는 기업내의 고객 채널에 국한되었던 관계의 범위는 비즈니스 파트너 (Reseller, Dealers 등)을 포함하는 것으로 확장되고 있음
? 기업이 주로 관계를 시작하고 관리하던 것에서 벗어나 고객들도 관계에 대한 통제력을
customer needs in the areas of food safety and security, operational efficiency and end-user customer satisfaction. Our comprehensive approach includes plant-wide cleaning and sanitation solutions, a broad range of food surface antimicrobial treatments, industry-specific water management expertise and pest elimination services.
SERVING: DAIRY, PROTEIN, BEVERAGE, BREWING, FRUIT AND VEGETABLE, OTH
2. Internal Analysis
Overview
If we see the sequential chain in the value creation process, there are three major participants with some of intermediaries among them. So for the internal analysis, we will see how products would be conveyed to customers from suppliers and investigate each activity of the participants.
The first player dealing with the products are suppliers, and they delive
Eating: essential aspect of our lives
Globalization of American Restaurant Industry
Familiarity of Companies
Ex. McDonalds, Domino’s Pizza etc.
Well Known Characteristics of Industry
The average American eats out five times a week
Largest employer in the private sector
Recent economic crisis in Europe, North America and Asia, all posted negative sales growth during 200
d. If available, find the industry ratio for the most recent year, compare it to your results, and discuss why you believe your company differs or is similar to the industry ratio.
The Restaurant industry ratio for the most recent year is 20.7. Although McDonald’s receivable turnover ratio is decreasing in 2009 but is still above the industry average. This means that, in 2009, average collecti