2. Concept of Training
Training typically focuses on providing employee with specific skills or helping them correct deficiencies in their performance. For example, new equipment may require workers to learn new ways of doing the job or a worker may have a deficient understanding of a work process. In both cases, training can be used to correct the skill deficit.
In training, the focus is s
01 Overview of Company
Founder : Samuel C. Johnson
Establish : 1886, Racine, Wisconsin.
Brand : 17 Categories
Country : 70 Countries
Employee : 12,000 employees
(중략)
03 Marketing Concept
Goals and usage situations
- Consumers have goal-derived and usage-specific categories in memory , therefore marketers can attempt to associate products with certain goals and usa
concept of guanxi. How did McDoanald's lack of guanxi affect Its operations in China.
1) Guanxi(꽌시)의 개념
한자로 關係(관계)라 표기되는 ‘꽌시’는 개인적인 힘(Personal Power), 인간관계 (Relationship), 인맥(Connection) 등을 의미한다. 비즈니스를 함에 있어 인간관계는 어느 나라에서나 중요시되는 요소이지만
One of Amy’s Ice Creams stand out features, besides their fabulous and daring flavors like Shiner Bock ice cream, is their employees. These creative souls seem to always be in a great mood, and have no fear flinging scoops of ice cream around the store, and catching them in cups balanced on their chins. Though some have moved on to more prosperous full-time careers, there are those employees th
3. 현재 hotel 들의 major differentiating factor는 quality of service provided by employees directly to customers 라고 한다. 이를 부각시키기 위해서 hotel들이 하고 있는 effort들은 어떤 것이 있는지 논의해 보아라.
현재 고급 호텔들의 시설들은 서로와 비슷하거나 동등한 수준이라고 한다. 우리가 쉐라톤, 매리어트, 힐