environmental CSR. In Hong Kong, FedEx has launched hybrid trucks to reduce the CO2 emission. South Korea also developed many new models of hybrid cars in major car industries like Hyundai and Samsung. Despite these efforts, the political and regulatory issues are putting an impediment to adopting them. In Korea, the electric cars are not allowed in the market. The legislation has not been ratifi
Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for
environment, and the world without poverty.
2. Current Business Environment
Cosmetics industry has a monopolistically competitive market structure with low-barriers to entry and a numerous number of large and small firms. Due to the existence of aggressive competition within the industry, firms need to make huge marketing efforts to differentiate their products and create brand loyalty. M
Ⅰ. Intro.
1. Why this topic
Korean wave is spreading all over the world with K-POP being flourishing. Going along with this fact we researched some food companies trying to promote Korean food. However, to make Korean food spread out, we concluded that our job is to make people consider Korean food as easily accessible food that everyone can enjoy daily not as some kind of speci
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf