CASE Black Diamond Equipment
SUMMARY
Black Diamond’s top management team had gathered to discuss the defect of its new product, the Black Prophet, which is axe for climbing up an ice wall because one of the its customer had a equipment problem made by Black Diamond while he was climbing the frozen waterfall. The top management team should make a conclusion whether or not its new products shou
I-1. 인력확보의 핵심이슈, 모집과 선발
조직은 인적·물적 요소와 제도적 장치 등을 통하여 목표를 달성하려는 여러 가지 활동을 하여 그 산출물을 생산하는데 이러한 모든 활동의 주체는 사람이다. 결국 업무를 담당하는 사람의 가치관, 창의력, 협동심, 지도력, 의욕, 태도 그리고
Equipment manufacturers had looked to adjustability to differentiate their product lines from competing brands. Custom fitting had become very important as golf equipment companies expanded shaft flex options. TaylorMade, Callaway Golf, Ping Golf, and Nickent Glof all launched series of drivers that allowed golfers to install different shafts into the driver head to produce different launch chara
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines