fashion industry going?
① Slowdown in fashion industry
Consumer confidence weakened this year, reflecting growing concern about the impact of the global financial crisis on Korea`s real economy, sales had slowed, and expressed uncertainty for the industry because of fears about the outlook gripping consumers. Lack of confidence in Asia`s fourth-largest economy has motivated investors to se
① 매장과 온라인 스토어의 연결(바코드 스캔)
첫 번째 옴니채널 구축 방법은 ZARA의 오프라인 매장과 온라인 스토어를 연결시키는 방법이다. 자라닷컴에는 오프라인 매장에서 구입할 수 있는 여성, 남성, 아동 제품을 동일하게 선보이고 있다. 따라서 ZARA의 온라인 스토어에서는 직접 구매뿐만 아니라
- Founded in 1965, Treviso, Italy
- 6,000 stores, 9,000 employees in 120 countries
- 22 factories in Italy, 10 worldwide
- Currently earns approx. 2 billion Euros/year
- Produces over 150 million garments yearly
- Known for colorful clothing and controversial advertisements
- Also owns brand Sisley and Playlife
- Sponsors F1, Italian rugby, basketball, volleyball (Sisley)
Operating Le
2.3. Strategies Against Competitors
2.3.1 Cheap Price
The distribution system between Korea and America is very different. The price with same goods in America is cheaper than in Korea. Especially season sail has the cost cut about 60~70% WizWid buys mass quantity of goods and prepares for shortage of products. It can cut their selling price very much.
2.3.2. Brand Loyalty: First-mover Advan
concerning about personal information management is growing in community and incidents which is related to leak out the customer information is increasing. Because of the fact, The 11st provide the general public certificate log-in service to prevent from leaking out the personal information. After that, the general public certificate log-in service helps customers log-in the 11st site easily, an