1. Focus
Threat to decreasing CSDs market and increasing to concerning “Health"
Target in a teenager male
The creative as the most challenging aspect of brand management
2. Mountain Dew Introduction
Invented by the Hartman Beverage Company in Knoxvile
The drink became a favorite
The bright yellow-green drink
in the green bottle
More sugar and more caffe
Dylan Marlais Thomas, 켈트 신화적 전통이 강한 웨일스 지방에 있는 항구도시에서 태어났으며 중학교 영어교사의 아들로 여덟 살 무렵부터 시를 쓰기 시작한 조숙한 꼬마 시인이었다. 부친이 근무하는 중학교에 다니던 시절부터 학교문예지에 시와 평론을 기고했으며 중학교 졸업 후에는 지방 신문기자로
반작용과 파괴와 모순의 연속이어야만 하오.”
트리스(Treece)에게 보낸 토머스의 서한 中
The Force That Through The Green Fuse Drives The Flower
The force that through the green fuse drives the flower Drives my green age; that blasts the roots of trees Is my destroyer. And I am dumb to tell the crooked rose My youth is bent by the same wintry fever.
Introduction of Commodore Hotel
1979’s opening in Busan 4 star Hotel
Underground 3 floor, Ground 15 floor 314 room possession
Commodore’s dictionary meaning –
Navy admiralhe ocean city of
Busan guarding Lee Sunsihn- admiral symbolization
Josun period royal palace reappearance Busan only Korean-style Hotel
(중략)
Differentiation Strategy
by Korean-
green growth that pursues economic growth and environmental protection via Green Transformation.
The government has suggested green growth in order to cut greenhouse gas emission, which is a transnational duty.
* GREEN GROWTH
<Green growth aims to economically grow but transform its pattern eco-friendly. So, it is to chase after economic development that accentuates environmental side.
-20세기 영․미소설-
-20세기 영국소설-
(1) Joseph Conrad
"Heart of Darkness"
(2) D. H. Lawrence
"Sons and Lovers"
(3) James Joyce
"A Portrait of the Artist as a Young Man"
(4) Virginia Woolf
"To the Lighthouse"
(5) Graham Greene
"The Heart of the Matter"
-20세기 미국소설-
(6) Theodore Dreiser
"Sister Carrie"
(7) Ernest Hemingway
"The Sun a
c) 영향연구
그러므로 관광자원의 어떤 감사(조사)후에 채택된 관광전략의 목표가 이익이 되기 위해서는 주의 깊은 생각이 필요하다.
Getz(1983)는 목적과 목표의 우선순위가 정해지고, 전략이 평가되고, 우선시된 활동의 방향이 알맞게 선택된 후에 시스템 모델을 나타낸다.
이익있는 개발은 시작되
The Lamb
Little Lamb, who made thee?
Dost thou know who made thee?
Gave thee lifem and bid thee feed
Buy the stream and o'er the mead;
Gave thee clothing of delight,
Softest clothing, woolly, bright;
Gave thee such a tender voice,
Making all the vales rejoice?
Little Lamb, who made thee?
Dost thou know who made thee?
Little Lamb, I'll tell thee,
Little Lamb, I'll tell thee:
He is
green plain leaping laughing they run
16 And wash in a river and shine in the Sun.
17 Then naked & white, all their bags left behind,
18 They rise upon clouds, and sport in the wind.
19 And the Angel told if he'd be a good boy,
20 He'd have God for his father & never want joy.
21 And so Tom awoke and we rose in the dark
22 And got with our bag & our brushes to work