haircare products)
Strongly opposed the animal testing long before EU’s ban
Strict ethical banner
☞ corporate reputation and brand value up!
Socially and environmentally responsible
Expected Synergies
1. Body Shop would provide the company access to new markets (Eastern Europe, South America and Asia)
2. Learn new distribution channel : In direct home
Shop has the brand concept that approach to the customers with being honesty and innocent under the catchphrase ‘natural story’. This catchphrase supports that give the innocent like nature back to the customers who exposure polluted air and water.
(b) Using natural extracts
The Face Shop has about 870 products like basic cosmetic, make up, haircare, and body care. Also they supply high
care, body care at a relatively higher price.
- In 2010, they won the Korean Franchise competition.
- nominated as good franchise company by SMBA (Small & Medium Business Agency)
- Sales : \ 4,307,000,000 Net profit : \ 152,000,000
i. Product & Price
Premium Care – \ 90,000 ~ 110,000
Special Face Care – \ 40,000 ~ 80,000
Basic Care – \ 30,000 ~ 110,0
Shop has a culture where people are treated with care, honesty and respect.
Aspect of work % of satisfaction
Relationships 88.6
My role and the work I do 86.9
Benefits 84.4
Workplace culture 83.4
Company values 82.6
Work/Life balance 82.0
Learning and development 80.2
Pay, benefits and recognition
While the workers were very satisfied with existing benefits, they felt there should be m