◆개 요
-21세기는 정보화 사회이자 이미지를 강조한 감각적 시대로 변모하고 있다.
이에 따라 마케팅환경도 급격히 변화하고 있으며 여기에 광고시장의 경향도 현대적 감각에 발맞춰 발전해가고 있다.
현대 자본주의 사회에서 광고의 홍수 속에 살고 있는 사람들은 의도하지 않아도 변해가는 광고의
Since the introduction of electronic gadgets, the life of humankinds has been in a full of convenience. Now, people do not just look for the convenience but also their life-value. White-product market is also going through this as well. Having a new household gadget does not anymore mean of a new convenience – it a representation of their life-style value. Styler was introduced to fill this
Cadbury 광고는 이와 같은 영국문화에서 넓게 통용되는 유머러스한 감각을 살린 광고이다. 광고 의도를 조사해본 결과, 그 의도 역시 특정한 제품을 소개하기 보다는 기업의 선전(인지도)과, 그들이 제안하고자 하는 가치인 “a glass and a half full of joy”를 부각시키는 것이다. 즉, 이 광고 한편으로 사람들
dramas? In order to explain such interesting phenomenon, we will first uncover the characteristics of Korean housewives. And then we will be looking at some factors that make them prefer their own cultural media product over American ones as well as the reasons why they enjoy watching the dramas together and what they derive from it. We will also be looking at some current situations on phenomeno
Ⅰ. Executive Summary
Do you know how many kinds of pizza store in Korea? According to the recent research, the
number of pizza stores that have chain store are over 50. To live among many stores, owners
make a effort to advertise their pizza to consumer. Because their effort, some pizza stores are very
famous and familiar to consumer. However, as owners don't invest their money in