2. The Keys toSuccess
External Environment Analysis
●Michael Porter's 5 Forces
1) Threat of new entrants
2) Bargaining power of suppliers
3) Bargaining power of customers
4) Substitute products or services
5) Rivalry amongst existing competitors
1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version ofthe product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers inthe sa
1. Introduction
(1) Background imformation of Umpqua bank
Today, not only is Umpqua 13th on Fortune’s list ofthe Best Companies to Work For, it has also been voted thetop bank in Portland for the last three years and is 5th in market shares alongside big players Wells Fargo and Bank of America. But back in 1994, when the bank was a mere six branches, CEO Ray Davis got all the managers to
Starbucks Coffee International Inc., theinternational arm and subsidiary ofStarbucks CoffeeCompany, the leading retailer, roaster and brand of specialty coffee inthe world.
Starbucks Coffee Korea was established with the idea of bringing to Korea theStarbucks Coffee store experience and the new coffee and espresso culture that had proved so successful in North America. Since the opening of
coffee shops.
The early successin Korean market
5 years have been past since Starbucks entered Korea market. Turnover had been increased from 6billion to 550billion by last year.
In 2008, Coffee sold about 1345 hundred billion. And Starbucks have increased store over 50.
Business Level Strategy Existing
Starbucks doggedly keep high quality ofcoffee. So