1. Tokyo Disneyland
1) Background
High economical efficiency
Theme park for family
Strong brand preference toward
Disneyland
2) Growth
1983- Tokyo Disney Land open
2001- Tokyo Disney Sea open
2004- Profit (18,900,900yen)
The best theme park(Women’s choice)
3) Success factor
High repeater ratio
Convenient accommodation
High customer consumpt
and make services.
- Image differentiation: Disney's fantasies are all about their image and that is the key success factor. Princesses, Castles, and happiness.. These are their images.
- Value proposition: More for more- Enjoying at the Disney Park and resort acquires a lot of money but they provide exceptional experience that people cannot feel elsewhere.
- Positioning statement: "We create
of $31 million. Opened in 1928, it is located in Avenue George V, Paris, France, and has 245 guest rooms, award-winning restaurants, private gardens, and expensive common areas.
In December 1996, Kingdom Holding Company, the investment company controlled by HRH Prince Al-Waleed Bin Talal Bin Abdulaziz al Saud purchased the hotel for $170 million. In November 1997, Four Seasons agreed to manage t
<1.Tokyo Disney Resort>
Tokyo Disney Resort is a theme park and vacation resort located in Urayasu, Chiba, Japan, just east ofTokyo. It is owned and operated by the Oriental Land Company with a license from The Walt Disney Company. The resort opened on April 15, 1983, as a single theme park (Tokyo disneyland), but developed into a resort with two theme parks, two (Disney) hotels and a shoppin
Ⅰ. Introduction- Zara
Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer.
The blend of technology-enabled strategy that Zara has unleashed seems to break all ofthe rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part of a recipe for success t