awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium
Public awareness of entertainers in the past
After appearing of popular
culture, most entertainers were
perceived as vulgar and
ignorant versus high culture.
So, their political and social
comments were forbidden
tacitly.
Behavior of entertainers in the present
By revitalizing SNS,
entertainers have environment they can
speak to comments with their own
belief.
SNS with
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
Time flies like an arrow; fruit flies like a banana. Oettinger (1966)
컴퓨터가 자연적인 언어(natural language)를 처리하도록 하는 데에 있어서의 어려움에 대한 초기의 연구에서, Anthony Oettinger는 우리가 예상되는 구조(expected structure)에 기반하여 어떻게 문장을 번역하는지, 그리고 우리가 번역하며 오류를 범했을 때,
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in