What is the Balanced Scorecard?
Perspective
Traditional :
Financial
Complement :
Customer
Internal business process
Learning & Growth
Using the BSC as a Strategic Management System
Short
Term
Action
Short-term
Strategy
Establishment
Competitive
Power
Need
Total
Information
Provide
Long-term
Variation
Prediction
Long
Term
Strategy
Balanced Sco
prediction and the influence of cooperative wire service companies. LG U+ , cooperating CYON which is the SBU of LG Electronics, has been skeptical about launching Smart Phone to avoid their rapid change of profit structure. Launching of Smart Phone leads to increase the use of Wi-Fi network and it may deteriorate the profit gained from 2G and 3G wireless data which takes great portion of the pro
these day more and more Americans are knowing Korea.
-Especially they come up with Korean food when they think about Korea.
-even though there are a few Korean restaurants in the American now,
Korean restaurants can success in the future
-well-being trend!(more and more Americans are interested in Korean foodincreasing number of vegetarian )
-Korean government establish globalization of K
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3
strategies by cutting salaries and advertisement costs and holding back their sponsorships.
Because of economic recession, current market shows fierce to strong competition among automobile companies. Automotive industry growth in North America is mature enough to rely on. Whether it can go back to previous ‘Moderate’ stage of competition is depends on emerging hybrid car market and economi