of Customer Relationship Management
The most widely used categorization of customer relationship management is the one used in the Meta Group’s 1999 report 『Customer Relationship Management Ecosystems』. In the report, there are three categories of customer relationship management: analytical CRM, operational CRM, and collaborative CRM. Companies need to use the right type of CRM at the
of adopting the CRM system can be divided into 4 periods. First, on March, 2001 Galleria first organized the CRM task force(T/F). Second period is from the formation of the CRM team to October, 2001. In this period the CRM team analyzed the present situation of their customer information and system. At the same time they planned to introduce the CRM system, and selected some collaborating company
of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can change your image only when you change your body, skin, and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profess
of personal desks and chairs in the office. Alternatively they put tables for gathering people to discuss so that UNIQLO can make active and collaborate office atmosphere by itself.
UNICLO also provides private space that prohibits employees from talking in this space because this place is for think by oneself and make structure their thinking. This concept coincides with Yanai CEO’s idea: ‘
of Boeing
Normally, If you want to buy a new airplane, First step is “Make an order” To develop new airplane, Boeing gathered customer opinions, and make an effort to make ideal new airplane. For example, Customer’s needs are “Flight longer than last model”, “Space for passenger is larger than last model” So Boeing make a new airplane.
Design process is needed for collaborat