2. How should Lenovo handle the brand management challenges associated with the acquisition?
IBM was represented by the "ThinkPad". When consumers of the IBM heard the fact that the Lenovo`s acquisition, they doubt whether the Lenovo sustain the product value of IBM or not. Therefore Lenovo tried to maintain the value of brand which they take over; IBM as following strategies.
First they make
. 1-3) How did Eisner’s corporate-level strategy add value at the business level? What were these strategies and why were they so successful?
Eisner의 기업수준 전략은 가치사슬의 확대가 일어난 수직적 통합전략이다. 예를 들어 기존에 운영했던 테마 파크와 관련해서 호텔, 레스토랑 등을 Outsourcing을 통하거나 로열티를 지급하는 방
Industry Analysis: Public Ready-To-Wear Industry
Public Ready-To-Wear (RTW) industry is the term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the fall of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles
Introduction
In 1955 “Disneyland-Mickey Mouse, Little Mermaid, The World of Dream” was opened in Anaheim, California. It was the first theme park opened in by W. Disney. It promoted heartwarming feelings about living together as one big happy family. The Anaheim Park was an instant success. Its annual attendants were over 10 million and 70% of them are adults. Then, in 1971, the success was
Ⅰ. Assessment
1. Type of the family
☞ Single-parent family
2. Structure and relationship of the family
3. Dimension of health
① Biophysical
· Illness
- Alcohol abuse ┌ Period : for a long time
*The alcoholic problem started before marria