The North Face Korea: The Crisis and theThereafter
Introduction
After he received the notification from FTC, Sung Ki Hak, the CEO of Goldwin Korea, is now concerned about not only the penalty from FTC, but about the negative image that will affect the brand, The North Face Korea. As the brand suffered from the consequences ofthesocial issues related to the violence in schools and from
social classes is always an important matter that all government should consider, because it is one ofthe reason that makes society inequal regardless of power or wealth of country. Besides, in these days, this gap become greater due to neo-liberalism, base ideology of economy. To reduce this gap, it would be helpful to us to know the characteristics ofthehierarchical open society that vertica
the highest organization is financed by the government and other social aids. By interpreting environment and understanding each center’s situation, it will distribute the money to the centers that seriously need money. In this way, the financial discrepancy among centers would possibly disappear.
Furthermore, this may enhance function ofthe higher organizations in terms of showing the visi
02.Introduction
AMORE PACIFIC
Market share 35% over
No.1 Cosmetic company in Korea
Since 1945, the Amore has led the cosmetic industry with
korean history. Now the Amore under the slogan of
'Beautiful People Better Tomorrow' improves the image
that global company offering total care for customer's
beauty and health.
Changing social environment. Instead of serious, un
of Web 2.0.” It was 2004 when Web 2.0 became so popular. The persisted ideas of Web 2.0 characteristics from O’Reilly Media, Inc at that time were differentiated into seven general ideas: Web 2.0 is service supplier, able to control data sources, requires user participation, accounts collective intelligence, based on long tale, do not discriminate platform and finally very important in user