3. Since thetime of the case until now, how have they turned the Pokemon fad into as sustainable brand?
일관성 --> The Sustainable Brand ---> 신선함
브랜드가 소비자들에게 지속적으로 비슷한 모습을 보여주는 것
브랜드가 소비자들에게 항상 새로운 모습과 느낌을 주어야 한다는 것
. 1-3) How did Eisner’s corporate-level strategy add value at the business level? What were these strategies and why were they so successful?
Eisner의 기업수준 전략은 가치사슬의 확대가 일어난 수직적 통합전략이다. 예를 들어 기존에 운영했던 테마 파크와 관련해서 호텔, 레스토랑 등을 Outsourcing을 통하거나 로열티를 지급하는 방
the space. To produce many styles according to customers’ demand, it keeps its lead time short. Thus, it means information technology, communications infrastructure, distribution management, and design and product development are all important.
Strategy 4: IT strategy
Zara is using IT technology to integrate its value chain, making it possible to respond to changes flexibly so that eventu
time, effort, and so on. and to meet people's basic desires and needs. The fundamental purpose of consumption is for the fulfillment of desire. Specifically Consumption can be seen as a activity that exchanging thevalue of consumers for goods Thevalue of consumers also mean 'money' as well as the energy, time, space, self-esteem, and image, etc., In modern society due to economic development an